Exercise Psychology
By Jeffry Fawcett, February 8, 2005 in the Editorials blog
Unlike most retail industries that make their money in the run up to Christmas, health clubs get their big financial hit after the holidays in the wake of those New Year’s resolutions.
But by September, 80 to 90 percent of those new members will have stopped exercising.
Character flaw? Inability to stick with it? No willpower? [Read more…]