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Daily Archive April 3rd, 2007

Starving Children

By Jeffry Fawcett, April 3, 2007 in the Editorials blog

Food manufacturers spend $10 billion each year for “advertising that targets children.” Targets. Our children are targets. Of course, you and I are targets too, but that’s another story.

A lot of that money shows up in TV advertising. Last week the Kaiser Family Foundation released a report on how much children are exposed to food advertising on television. This is an easy punching bag to take a swipe at so I won’t linger. Just a few statistics from the report. [Read more…]